In the BACB Ethics Code, what does acting with integrity primarily refer to?

Acting with integrity in the context of the BACB Ethics Code fundamentally emphasizes the importance of honesty. This principle underlines the necessity for professionals to be truthful in their interactions, communication, and reporting, which is essential in maintaining trust and credibility within the field of behavior analysis.

Integrity encompasses various aspects of ethical behavior, such as transparency in practices and accountability for one’s actions. By valuing honesty, professionals are encouraged to confront unethical practices, adhere to scientifically supported methodologies, and provide accurate information to clients and colleagues.

The other options fall short in capturing the essence of acting with integrity. Forgiveness, while an important personal trait, does not directly relate to professional ethics. Similarly, maintaining a good appearance and improving public speaking skills, although valuable in their own right, do not address the ethical imperative of honesty within professional interactions and decision-making.